The problem
A 10-minute call takes 30 minutes.
The call is the easy part. The notes, the MOM email, the WhatsApp message and the CRM update all come after it. Your team does this again and again, every day.
on the actual
customer call
- Writing the points down in a diary
- Typing the minutes-of-meeting email
- Drafting the WhatsApp follow-up
- Updating the notes and next steps in the CRM
- …and then explaining it all to your team, where half the details get missed
How it works
Five things happen after every call. Automatically.
Nobody presses record. Nobody uploads a file. The call ends, and the work is already done.
Every call is analysed
Calls, meetings and video. All of them, not a sample.
Summary and mood
What was discussed, what the customer is worried about, what happens next.
Follow-ups get written
A WhatsApp message and an email MOM, ready to send.
Saved in your CRM
On the right customer record. Easy to find months later.
Leads and tasks created
Based on what was said. Saaransh suggests, a person approves.

The summary lands where the customer already lives — your CRM.
No separate app to check. The discussion points, the customer's concerns and the next steps sit on the CRM record, so anyone who opens that customer six months later sees the full history.
- Key points and next actions, written for you
- Attached to the correct customer, automatically
- Searchable long after everyone has forgotten the call
The follow-up is written before they leave the call.
A WhatsApp message and an email MOM, both drafted from what was actually said. Your team reads it, changes anything they want, and sends.
- In the customer's language and tone
- Every commitment from the call included
- A person always approves before it sends

For managers
Know who needs help, and why.
Nobody has time to listen to call recordings. Saaransh reads every conversation and shows you only what matters.
Which objections keep losing deals
Not the one you remember from last week. The ones that come up again and again, across the whole team.
Why deals go quiet
The unclear next steps and the pauses hidden inside calls that nobody listens to again.
Who needs coaching today
With the exact moment from the call. So the conversation takes five minutes, not an hour.
Is the team getting better?
Month-by-month movement, so you can see whether your coaching is actually working.
Alerts on the same day
A serious mistake on a call reaches you today, not in next month's review.
Training material, ready-made
Real good-call and bad-call examples from your own team. New joiners learn from them.
Your whole team, on one screen.
Not a wall of numbers. A short list of what changed since yesterday, who it concerns, and the call it came from — so you can act on it before your first meeting.
- Only the things that need a decision from you
- Every point links back to the call it came from
- No scores, no rankings, no leaderboards

The reports
Eight reports. Each one answers a real question.
These are not dashboards you have to study. Each report tells you what changed and what to do about it — and it arrives on your email and WhatsApp as a PDF, at a time you set. Nothing to log into.
Will my team use it?
No scores. No rankings. No leaderboards.
Saaransh tells you what happened and what to do next — and that's the difference between a tool your team uses and one they quietly avoid.
The call writes its own summary. They stop doing CRM entry at the end of the day.
CRM note, WhatsApp, email, MOM — all ready before they open the laptop.
What went right is reported too, not only what went wrong.
Every point comes with the proof behind it. That's why nobody argues.
Setup
How Saaransh understands your business
Normal AI gives general answers. Saaransh learns four things about you first, so the guidance is about your products, your process and your people.
Saaransh level intelligence
Built into the product
Your company level intelligence
What you do, how you do
Process & Products level intelligence
Makes it more relevant
Team member level intelligence
Makes it hyper-personalised with roles and responsibilities
Saaransh Analyzer does this once, before you buy.
This is the demo. In one 15-minute session, Analyzer learns your business and then runs on your own calls in front of you — so you see your reports, on your customers, before you pay anything.
- One time, at the start. Not an ongoing task
- You answer questions in plain language, that's it
- Then you see it working on your real calls
- No setup fee, no consultant on site, no implementation project
Compatibility
Works with the phones and CRM you already have.
If you use Sangam CRM Family with Android phones or Synapse lines, you're ready today.
Mobile
Android phones
Office lines
Through Enjay Synapse
CRM
Sangam CRM Family
- Online meetings — Zoom, MS Teams, Google Meet · by end of September
- Recording offline meetings · in development
- Email and WhatsApp analysis · in development
- Zoho, Salesforce, Odoo, vTiger · integration partners welcome
Why Enjay
Built by the team behind Sangam CRM.
Enjay has built business software and communications for Indian businesses since 1999. We run our own sales and support teams on Saaransh every day, so it is shaped by the way real teams actually work.
Saaransh means summary. It also means the main point. That is what the product does — it saves your team time, and shows you what matters.
Pricing
Per user, per month. No setup fee.
Every plan includes the scheduled coaching reports and everything that happens automatically after a call. The difference is how many minutes you get, and whether Saaransh creates tasks in your CRM or only reports on them.
FAQ
Frequently asked questions
The things people actually ask before they buy. If yours isn't here, ask us on the demo call.

