By Enjay — the team behind Sangam CRM

You can't be in every conversation. Now you don't have to.

Saaransh turns every customer call into clear guidance on who to help and how — ready every morning, without anyone listening to hundreds of recordings.

Saaransh inside Sanchay CRM — live call, AI summary, actions and WhatsApp/email follow-up drafts

The problem

A 10-minute call takes 30 minutes.

The call is the easy part. The notes, the MOM email, the WhatsApp message and the CRM update all come after it. Your team does this again and again, every day.

10
minutes

on the actual
customer call

30minutes of paperwork after
  • Writing the points down in a diary
  • Typing the minutes-of-meeting email
  • Drafting the WhatsApp follow-up
  • Updating the notes and next steps in the CRM
  • …and then explaining it all to your team, where half the details get missed

How it works

Five things happen after every call. Automatically.

Nobody presses record. Nobody uploads a file. The call ends, and the work is already done.

Every call is analysed

Calls, meetings and video. All of them, not a sample.

Summary and mood

What was discussed, what the customer is worried about, what happens next.

Follow-ups get written

A WhatsApp message and an email MOM, ready to send.

Saved in your CRM

On the right customer record. Easy to find months later.

Leads and tasks created

Based on what was said. Saaransh suggests, a person approves.

Call summary written onto the CRM customer record

The summary lands where the customer already lives — your CRM.

No separate app to check. The discussion points, the customer's concerns and the next steps sit on the CRM record, so anyone who opens that customer six months later sees the full history.

  • Key points and next actions, written for you
  • Attached to the correct customer, automatically
  • Searchable long after everyone has forgotten the call

The follow-up is written before they leave the call.

A WhatsApp message and an email MOM, both drafted from what was actually said. Your team reads it, changes anything they want, and sends.

  • In the customer's language and tone
  • Every commitment from the call included
  • A person always approves before it sends
WhatsApp follow-up draft generated by Saaransh from the call

For managers

Know who needs help, and why.

Nobody has time to listen to call recordings. Saaransh reads every conversation and shows you only what matters.

Which objections keep losing deals

Not the one you remember from last week. The ones that come up again and again, across the whole team.

Why deals go quiet

The unclear next steps and the pauses hidden inside calls that nobody listens to again.

Who needs coaching today

With the exact moment from the call. So the conversation takes five minutes, not an hour.

Is the team getting better?

Month-by-month movement, so you can see whether your coaching is actually working.

Alerts on the same day

A serious mistake on a call reaches you today, not in next month's review.

Training material, ready-made

Real good-call and bad-call examples from your own team. New joiners learn from them.

Your whole team, on one screen.

Not a wall of numbers. A short list of what changed since yesterday, who it concerns, and the call it came from — so you can act on it before your first meeting.

  • Only the things that need a decision from you
  • Every point links back to the call it came from
  • No scores, no rankings, no leaderboards
Manager's team view — notable items that need attention today

The reports

Eight reports. Each one answers a real question.

These are not dashboards you have to study. Each report tells you what changed and what to do about it — and it arrives on your email and WhatsApp as a PDF, at a time you set. Nothing to log into.

01Daily Critical FlagsDailyProblems you can catch and fix the same day.
02Team ReviewWeekly + monthlyWhether the team is improving or slipping, and whether your coaching is working.
03Individual Member ReportWeekly + monthlyA plan for each person, so you spend coaching time where it's needed.
04Instant AlertAs it happensCatches a mistake before you lose the deal or the customer.
05Objection & Competitor AnalysisMonthlyWhat you're losing to, and why.
06Training & Coaching DocumentMonthlyNew joiners stop repeating mistakes the team already learned from.
07Social Media Post TopicsComing soonOngoingContent ideas taken from what customers actually say on calls.
08Custom ReportComing soonOn requestAsk in simple words — "who mentioned Zoho last week?" — and get the answer.

Will my team use it?

No scores. No rankings. No leaderboards.

Saaransh tells you what happened and what to do next — and that's the difference between a tool your team uses and one they quietly avoid.

It cuts their work

The call writes its own summary. They stop doing CRM entry at the end of the day.

Nothing to remember

CRM note, WhatsApp, email, MOM — all ready before they open the laptop.

Good calls get noticed

What went right is reported too, not only what went wrong.

Evidence, not opinion

Every point comes with the proof behind it. That's why nobody argues.

Setup

How Saaransh understands your business

Normal AI gives general answers. Saaransh learns four things about you first, so the guidance is about your products, your process and your people.

1

Saaransh level intelligence

Built into the product

2

Your company level intelligence

What you do, how you do

3

Process & Products level intelligence

Makes it more relevant

4

Team member level intelligence

Makes it hyper-personalised with roles and responsibilities

Saaransh Analyzer does this once, before you buy.

This is the demo. In one 15-minute session, Analyzer learns your business and then runs on your own calls in front of you — so you see your reports, on your customers, before you pay anything.

  • One time, at the start. Not an ongoing task
  • You answer questions in plain language, that's it
  • Then you see it working on your real calls
  • No setup fee, no consultant on site, no implementation project
Saaransh Analyzer
Screenshot

Compatibility

Works with the phones and CRM you already have.

If you use Sangam CRM Family with Android phones or Synapse lines, you're ready today.

Mobile

Android phones

Samsung, Vivo, OnePlus, Oppo, Realme, and any phone with an O-dialer. Xiaomi and Motorola are not supported yet.

Office lines

Through Enjay Synapse

Any GSM, PRI, SIP or PSTN line. Synapse works with almost every phone system in the market.

CRM

Sangam CRM Family

Available now on every CRM in the Sangam CRM Family (Sangam CRM, Sanchay CRM, Samvad Telecaller App,  Sarathi Field Tracking). Summaries save to the right customer record.
Coming next
  • Online meetings — Zoom, MS Teams, Google Meet · by end of September
  • Recording offline meetings · in development
  • Email and WhatsApp analysis · in development
  • Zoho, Salesforce, Odoo, vTiger · integration partners welcome

Why Enjay

Built by the team behind Sangam CRM.

Enjay has built business software and communications for Indian businesses since 1999. We run our own sales and support teams on Saaransh every day, so it is shaped by the way real teams actually work.

27
Years
8
Products
100+
Team
300+
Partners
5,000+
Customers
50,000+
Users

Saaransh means summary. It also means the main point. That is what the product does — it saves your team time, and shows you what matters.

Pricing

Per user, per month. No setup fee.

Every plan includes the scheduled coaching reports and everything that happens automatically after a call. The difference is how many minutes you get, and whether Saaransh creates tasks in your CRM or only reports on them.

Pro

For a team getting started with coaching from every call.

₹3,000per user / month
1,000 minutes / user / month
  • Every call summarised automatically
  • WhatsApp & email drafts, ready to send
  • Six coaching reports, scheduled
  • Manager & agent dashboards
Most popular

Max

For high call volumes, with full pattern recognition across calls.

₹5,000per user / month
2,000 minutes / user / month
  • Everything in Pro
  • Saaransh can create and update leads & tasks — always confirmed by the owner first
  • Double the minutes pool

Enterprise

For larger or multi-team rollouts. Talk to us.

Custompricing
Custom minutes pool
  • Everything in Max
  • Multi-team, multi-location rollout support
  • Dedicated onboarding

Not sure which plan fits?

See every feature grouped by what it does — from the moment a call ends to what lands on your dashboard.

FAQ

Frequently asked questions

The things people actually ask before they buy. If yours isn't here, ask us on the demo call.

You've captured every conversation. Now make them count.

See Saaransh on your own calls — a short demo on your team's real conversations. You'll know within minutes whether it shows you something you couldn't see before.